Financial Modeling Software to...
Educate. Equip.
Elevate.
Startup Anthology builds tools for startup employees and founders. Horizon is our flagship financial forecasting platform — purpose-built to replace fragile spreadsheets with a modeling environment that stays accurate as your business grows.

Horizon supports every business type
See Your Financials at a Glance
Track the metrics that matter most — MRR, LTV/CAC ratio, runway, burn rate, and more — all in one customizable dashboard.
Custom Revenue Models
Configure revenue drivers that match your business — subscriptions, transactions, retainers, marketplace fees, lot sales, or rental income.
Funding & Financing
Track grants, investments, and loans. Auto-calculated payment schedules flow directly into your financial statements.
Scenario Planning
Compare optimistic, base, and pessimistic scenarios to prepare for any outcome with confidence.
AI-Powered Insights
Get supportive guidance from our AI assistant that explains KPIs, metrics, and actionable next steps.

Built for startup employees and founders who want clearer financial understanding and better decisions.
Startup Anthology makes startup finance accessible, practical, and actionable — regardless of your financial background.
Stop Fighting Your Spreadsheet
Horizon replaces fragile spreadsheets with a purpose-built modeling environment that stays accurate as your business grows.
✕Spreadsheets break when your model gets complex.
Horizon handles the formulas, cross-references, and financial statement linkages automatically.
✕Forecasts go stale because they're too hard to update.
Change one assumption and watch every metric, chart, and statement update in real time.
✕Your team can't align on the numbers.
One source of truth with scenario comparisons, model changelogs, and exportable reports.
✕Building a usable financial model takes weeks.
Choose your business type, configure a few settings, and get a complete forecast in minutes.
Find the Right Model for Your Business
Nine business types organized by category. Each model comes with tailored revenue drivers, industry-specific KPIs, and smart defaults.
SaaS
Subscription-based revenue with MRR, ARR, churn, and customer acquisition metrics. Built for recurring revenue businesses.
Best for: Software companies, apps, subscription platforms
E-Commerce
Transaction-based revenue with order value, purchase frequency, and seasonal adjustments for product-based businesses.
Best for: Online stores, DTC brands, product businesses
Marketplace
GMV-based revenue with take rates, buyer-seller dynamics, and network effects modeling for two-sided platforms.
Best for: Two-sided platforms, peer-to-peer, gig economy
Simple, Transparent Pricing
Start free and upgrade when you're ready. No surprises, no hidden fees.
Free
Perfect for exploring your first model.
- 1 financial model
- Income Statement & Cash Flow
- Balance Sheet projections
- Core KPIs (MRR, ARR, Burn Rate)
- 3 scenario comparisons
- Basic AI assistance
Horizon is part of the upcoming Startup Anthology Suite — more tools coming soon.

