Startup Anthology presents Horizon

Financial Modeling Software to...

Educate. Equip.
Elevate.

Startup Anthology builds tools for startup employees and founders. Horizon is our flagship financial forecasting platform — purpose-built to replace fragile spreadsheets with a modeling environment that stays accurate as your business grows.

Free plan available
No credit card required
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Horizon supports every business type

SaaS
E-Commerce
Professional Services
Marketplace
Contractor / Construction
Land Development
Real Estate
Homestead Development
Custom

See Your Financials at a Glance

Track the metrics that matter most — MRR, LTV/CAC ratio, runway, burn rate, and more — all in one customizable dashboard.

Custom Revenue Models

Configure revenue drivers that match your business — subscriptions, transactions, retainers, marketplace fees, lot sales, or rental income.

Funding & Financing

Track grants, investments, and loans. Auto-calculated payment schedules flow directly into your financial statements.

Scenario Planning

Compare optimistic, base, and pessimistic scenarios to prepare for any outcome with confidence.

AI-Powered Insights

Get supportive guidance from our AI assistant that explains KPIs, metrics, and actionable next steps.

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Built for startup employees and founders who want clearer financial understanding and better decisions.

Startup Anthology makes startup finance accessible, practical, and actionable — regardless of your financial background.

Stop Fighting Your Spreadsheet

Horizon replaces fragile spreadsheets with a purpose-built modeling environment that stays accurate as your business grows.

Spreadsheets break when your model gets complex.

Horizon handles the formulas, cross-references, and financial statement linkages automatically.

Forecasts go stale because they're too hard to update.

Change one assumption and watch every metric, chart, and statement update in real time.

Your team can't align on the numbers.

One source of truth with scenario comparisons, model changelogs, and exportable reports.

Building a usable financial model takes weeks.

Choose your business type, configure a few settings, and get a complete forecast in minutes.

Find the Right Model for Your Business

Nine business types organized by category. Each model comes with tailored revenue drivers, industry-specific KPIs, and smart defaults.

SaaS

Subscription-based revenue with MRR, ARR, churn, and customer acquisition metrics. Built for recurring revenue businesses.

Best for: Software companies, apps, subscription platforms

E-Commerce

Transaction-based revenue with order value, purchase frequency, and seasonal adjustments for product-based businesses.

Best for: Online stores, DTC brands, product businesses

Marketplace

GMV-based revenue with take rates, buyer-seller dynamics, and network effects modeling for two-sided platforms.

Best for: Two-sided platforms, peer-to-peer, gig economy

Simple, Transparent Pricing

Start free and upgrade when you're ready. No surprises, no hidden fees.

Free

$0/month

Perfect for exploring your first model.

  • 1 financial model
  • Income Statement & Cash Flow
  • Balance Sheet projections
  • Core KPIs (MRR, ARR, Burn Rate)
  • 3 scenario comparisons
  • Basic AI assistance
Popular

Pro

$25/month

For growing teams and multiple projects.

  • Unlimited models
  • All 9 business types
  • Complete financial statements
  • Full KPIs (CAC, LTV, Runway)
  • TAM/SAM/SOM market sizing
  • Staff team planning
  • Custom branding

Premium

$50/month

Enhanced AI for deeper insights.

  • Everything in Pro
  • Enhanced AI insights
  • Deep financial analysis
  • Strategic recommendations
  • Industry benchmarking
  • Risk assessment guidance
  • Priority support

Horizon is part of the upcoming Startup Anthology Suite — more tools coming soon.

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Ready to See Your Future?

Start building your financial model in minutes. No spreadsheet experience required.