The Startup Anthology Blog
Financial modeling tips, startup planning guides, and fundraising strategy. Written for startup employees and founders.
SaaS Runway: The Bank Balance Trap
Your bank balance is not your runway. Here's the difference — and why it matters when you're making hiring decisions.
Marketplace Dynamics: GMV vs. Revenue
GMV is not revenue. If you're building a marketplace, this distinction will come up in every investor conversation you have.
Managing Cash Flow Gaps in a Service Business
Service businesses spend money before clients pay. Here's how to model that timing gap — and avoid running out of cash while technically profitable.
Best Case, Worst Case: How to Build Scenarios
A financial model isn't a prediction. It's a tool for stress-testing your assumptions. Here's how to set up optimistic, base, and pessimistic scenarios in Horizon.
Budgeting for Teams: Salary vs. Fully Loaded Cost
A $100K salary doesn't cost $100K. Here's how to calculate what an employee actually costs — and why it matters for your financial model.
LTV:CAC Ratio — The Metric Investors Obsess Over
What is a good LTV:CAC ratio? What does it actually measure? Here's a plain-language explanation of the metric that shows up in every SaaS investor conversation.
Understanding Your Forecast's Flow: From Inputs to Net Income
A financial model is a chain of connected assumptions. Here's how the pieces connect — from customer acquisition all the way down to your bottom line.
Build Your First Financial Model in Minutes
Blank-page syndrome is real. Here's how to get a working financial model built fast — and what to focus on once you have the structure in place.
Reading Your Scenario Results: What the Numbers Are Telling You
Running scenarios is step one. Step two is knowing what to do with the output. Here's how to interpret the gap between your optimistic and pessimistic cases.
Understanding Job Costing for Contractors
Job costing is how contractors know if a project made money. Here's how it works, why it matters, and how to use it to set better bid prices.
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